Looking to learn 2017 Local SEO that works?
This is the tutorial for you.
I cover a wide variety of information from how to find your prospects, implement on page / off page seo, figure out KPI’s, NAPW consistency optimization, conversion rate optimization, interlinking, external linking, schema markup, extract info from GA, filtering data in Google Analytics, fixing broken links, keyword tracking, content marketing, hyper local / generic citations, site auditing, and much more.
Here’s the tools I’ve mentioned:
SEO 2017 tutorial where I cover ranking factors with SEO profiler: https://www.youtube.com/watch?v=5eQf4s_1A_E&t=775s
Analytics & Tracking – Local SEO 2017 The Complete Guide (Part 2)
In this guide we cover conversion tracking, analyzing and implementing data through search console, keyword tracking, on page optimization, interlinking, keyword density optimization, LSI keywords, and much more..
Watch part two here: Analytics and Tracking
Here are the topics and tools discussed with links:
Call tracking metrics: https://www.calltrackingmetrics.com/
SEO Profiler: http://seoprofiler.com/
Keyword Planner: https://adwords.google.com/KeywordPlanner
NAPW Optimization – Local SEO 2017 Complete Guide (Part 3)
Today we cover NAPW or name, address, phone number, and website optimizations through Moz local, Whitespark, and Schema Markup.
Watch the video here: NAPW Optimization
Previous Local SEO Tutorials:
Further optimize your images: https://www.youtube.com/watch?v=ydzzE…
Moz Local: https://moz.com/local/
Schema Markup: http://microdatagenerator.org/
Local Adwords – Local Seo 2017 Complete Guide (Part 4)
Looking to learn Local Adwords in 2017? This is the place for you. Here I show you how I’ve achieve super high CTR’s and conversions on my ads.
We cover broad match vs exact match, manual / enhanced cpc, optimizations via data research, setting up campaigns ad groups and ads, advertising on the search network with all settings, expected ctr vs ad relevance vs landing page experience, tips for optimizing your landing pages, ad score vs quality score vs ad rank, site link extensions, call out extensions location extensions, and review extensions.
Watch the video here: Local Adwords 2017
Websites I used as an example: http://www.reliablecomputerhelp.com/ and http://www.iphonerepairsantabarbara.com/
Keyword Research & CRO – Local SEO 2017 Complete Guide (P5)
Here I show you how to do keyword research for a local business with the GKWP (Google Keyword Planner) and keywordtool.io. I show you how to look for keywords that make sense instead of going for every keyword that has a search rate.
We also use lsigraph to get semantic suggestions for our searches. I also show you how to look at you organic search results and eyeball what keywords you should actually rank for.
We then go into search console and take existing searches that Patricia is showing up for and use those as keyword ideas for our site.
Afterwards, we spend some time going into conversion rate optimization by seeing what on site issues we can fix which will improve our conversions and user experience.
Watch the video here: Keyword Research and CRO 2017
Local Link Building – Local SEO 2017 The Complete Guide (P6)
Here are the tactics I use to build local based links and how to further optimize your current internal link structure. First we check out the top 5 link finder tool from seoprofiler.com
We also check out Open Site Explorer to see all incoming links. Next, we go over site operators you can use through Google search. I show you how you can contact site owners with Email Hunter (Link: https://hunter.io/)
We cover how link silo’s work, how to acquire competitors clients, how to get new links from current clients, how to use search console to see top pages for internal linking, and more.
Check out the video here: Local Link Building 2017
and here is the other link building video I mentioned: https://youtu.be/deV20LkcHIY
Need SEO help? Head over to https://chasereiner.com/
How To Get Customers (3 Steps) – Local SEO Guide (P7)
Step 1: Figure out your marketing channel / KPI’s IE: Are you looking for people off Google, Bing, Youtube, Content Marketing, Social Media, Referral networks (FI: Craigslist or email automation)
Watch the video here: How To Get Customers 2017
NOTE: Some channels may work better than others depending on your KPI’s.
Step 2: Find best way to market yourself on these channels. IE: Local SEO, SEM, social paid promotions, cold calling, doing manual outreach or automation.
Step 3: A / B test with conversion tracking / analytics and measure ROI.
Craigslist world wide search: http://www.searchcraigslist.org/
Craigslist tutorial: https://www.youtube.com/watch?v=FDATy…
All videos for 2017 Social Media Guides: https://www.youtube.com/playlist?list…