Instructor: Chase Reiner

Chase Reiner is an entrepreneur, digital marketer, and Youtuber specializing in SEO. He helps small and medium businesses grow using innovative marketing techniques and is currently the highest rated SEO professional with over 160+ Google My Business 5 Star Reviews.

What you will learn:

First of all, I want to congratulate you for showing an interest in SEO, whether you follow this guide or another one, you are on your way to do great things! Before I explain to you why I think you should follow this guide I want to introduce myself for those of you who may not know anything about me. My name is Chase Reiner and I have made many accomplishments in the world of SEO. I have ranked tons of sites in the last couple of years all while (mostly) abiding by Googles Webmaster Guidelines. 

Instead of giving you a huge list of keywords that I’ve been able to achieve, I will let you know that I have a Youtube channel that documents a ton of the rankings I've achieved for myself and my clients. You’re welcome to go head over there and check it out if you don’t believe me :)

That being said, in this guide, I am making it my mission to take the average person who knows absolutely nothing about SEO and teach them how to rank their first site. I truly believe that if you follow this guide and spend the time learning / implementing the things I teach you, you will end up being successful at SEO and have a huge competitive edge on most other SEO’s.

If you have any questions about anything please feel free to email me and let me know! [email protected]

Good luck and may the force be with you!


Like any form of marketing there is a certain amount of risk. This is especially true with SEO. You can do a lot of good but at the same timeyou can seriously destroy someones rankings and even their online businesses. There is a lot that you need to know before experimenting with other peoples businesses, which is why it’s a good idea to SEO your OWN assets first. You have been warned. Furthermore, all of the following topics listed below are topics that I will explain and give references to where you can further learn about them, this course is meant to be a roadmap for your learning, I will not be covering EVERY single one of these topics in depth, but I will explain them as well as I can.

What's included in this course:

  • Lifetime Access
  • Video Lessons
  • VIP Group Access

SEO Basics

Important HTML Elements

Title tags, meta descriptions, open graph data, structured data, links, h tags, headers elements, etc.

Mobile Friendly Websites

Why mobile is important, mobile first index, creating responsive sites, etc.

Ranking Factors Discussion

What matters to Google? Over 300 ranking factors with thousands of sub ranking factors likely depending on things like user intent or multipliers, links, citations, on page SEO, page speed, original content, authority, reviews, social signals, internal linking, site architecture, user metrics, user intent, etc.

Getting Setup With a Website / Hosting

What choices need to be made? Fast hosting is a must and a brand able domain name is preferable. EMD's don't matter anymore except for click throughs and branding if possible.

Choosing a CMS

Wordpress or Squarespace

Page Speed Optimization

Load times generally under 2 seconds, not only because page speed is a ranking factor but so is user metrics.

Setting up Google Analytics and Search Console

Walkthrough, explain different sections

Site Architecture / URL Structure

How do you want your site to look? What should you index, what URL structure works best?

Figuring Out Your Strategy

Local SEO

Local SEO is SEO that specifically targets location based queries. For instance: Keyword + "City" or Keyword + "Target Location"

If you are a beginner, ranking your own local business may be the way to go to start. If you haven't checked out my local SEO domination course I recommend you check It out here after completing this guide.

National SEO

National SEO can be a bit more complicated than local and is in most cases way more competitive. 

Generally, if you want to dive straight into national SEO without learning local first, it's best to experiment with long tail keywords.

Long tail keywords are keywords that are less competitive because of the length and specificity of them. 

We will be covering long tail keywords in more depth in the keyword research portion of this course.

E-Commerce SEO

E-commerce SEO is for sites that sell products online. These products can be for affiliate commissions or drop shipping from your own or some else's location.

The strategies involved for this type of SEO are very similar to national SEO.

Keyword Research


Coined by myself, user intent optimization and user experience optimization are two major points you can't forget about when doing SEO. As mentioned in video 1, if you aren't taking a users intent and experience into account, and your competitors are, likely, you will not satisfy Google or your visitors.

Introduction to Keyword Research

What is keyword research?

Keyword research is used to find profitable search phrases that Google's users are typing that you want to rank for.

What makes keywords profitable for my site?

Generally, you will want your keywords to help you either

A) Get more brand visibility

B) Control the traffic you're receiving by siphoning said traffic into controllable assets

C) Get you more sales

and hopefully all three.

What's a controllable Asset?

A controllable asset is any online asset that helps you contain your viewers and update them with new information or sales.

A few examples of controllable assets are:

  • Facebook Groups
  • Email Newsletters
  • Youtube Subscribers
  • Etc..

The main point is that you want to maximize your assets as having only a few controllable assets is a MAJOR liability.

Even Google organic traffic is a liability by itself.

What Keyword Research Tools Should I Use?

In my opinion, the best keyword research tool is trend analysis with your own brain.

Understanding what user intent and how to provide an experience to best fit that intent is invaluable for your niche.

How Do I Do Trend Analysis?

Part of trend analysis is understanding your niche and it's saturation point.

I'll explain with point with a quick story..

When I began my SEO career a few years ago, I wrote a ton of blog posts about SEO and thought I would rank them all because of my in depth understanding of SEO.

Unfortunately, the keywords I was pursuing were EXTREMELY competitive, and even though it was possible, it wasn't worth my time.

Here's why:

When I started my Youtube channel a year or so later, I knew without a doubt that I would get 10x the amount of viewers than I would from my blog posts.

Because the competition hadn't gone there yet.

What I would have done if Youtube didn't exist

My point isn't that you have to switch search engines in order to win, my point is that I identified where my target audience wasn't bombarded with the same information over and over.

If I only had Google to deal with, I would have probably eventually identified a shoulder niche and began ranking for related keywords that my conversion point or product provided a solution to. I call this Abstract SEO (patent pending). :P

What is Abstract SEO exactly? 

Abstract SEO  is the art of finding less competitive niches that indirectly coincide with what you do and then creating content around that subject or niche.

For instance, if I wanted people to follow me for writing about SEO, instead of writing about what everyone else is writing about in SEO, I would find keywords that provide a solution to what my service provides.

It takes something thinking..

Here's a few keywords:

How To Make Money in (Insert Date) or (Niche) --> Solution I provide as answer = SEO

Marketing Ideas for (Insert Date) or (Niche) --> Solution I provide as answer = SEO


Don't believe me?

About a year ago I did a case study with this technique to prove the concept.

The person I did this for was a client who owns a fishing lodge in Alaska.

Instead of targeting content that directly targeted buying keywords (which don't get me wrong, should be done at a certain point), I wanted to go with abstract SEO.

So I went for the keywords beginner fishing tips.

Fast forward he's now ranking for these keywords in the knowledge panel.

I have videos on my channel documenting this case study just search youtube for Skyscraper case study.

the point of this story

Even though we will be diving deeper into keyword tools in the near future, I need you to know the basic principles.

Tools are just tools, it's how you use them that really matters.

Competitive Keyword Sniping

Keyword Mapping

Semantic Search

Google Algorithms

  • Panda
  • Penguin
  • Pigeon
  • Rank Brain
  • Hummingbird
  • Fred
  • Possum

On Page Basics

  • Important Elements
  • Title Tag Optimization
  • Heading Tags
  • Meta Descriptions
  • Alt Tags
  • Internal Linking
  • External Linking
  • Keyword Density
  • Content
  • Duplicate Content Issues and Canonicals

Off Page Basics / Link Building

  • Link Building Introduction
  • Broken Link Building
  • Guest Posting
  • Link Building Tools
  • Unmentioned Backlinks

Technical SEO

  • Error Codes
  • Schema Markup
  • Recovering From Penalties
  • OG Data
  • Site Audits / Site Analysis
  • Prioritization

Black Hat SEO

  • What are doorway pages
  • What are PBNS?
  • Buying links
  • Link farming
  • Hidden text
  • Cloaking
  • Keyword stuffing

SEO Tools

  • SEO Checkers
    • Semrush
    • Screaming Frog
    • SEOSiteCheckup
    • SEOCentro
    • SEO Profiler
    • Moz Local
    • Open Site Explorer
    • Keyword Difficulty Checker
    • Mozbar Chrome Extension
    • SERPTrends SEO Extension
    • Stylish Chrome Extension
    • Structured Data Testing Tool
  • KW Research
    • KWfinder
    • LSI Graph
    • Google Keyword Planne
  • Analytic
    • Google Analytics
    • Google Search Console
    • Bing Search Consol
  • Link Building
    • Email Hunter Chrome Extension

    • AHREFS

    • Pitchbox

    • Ninja Outreach

    • Broken Link Checker Extension

    • Broken Link Check

  • WP Plugins

    • JSON-LD Schema Markup

    • Simple Site Maps

    • SEO Yoast

    • Schema Ap

  • Page Speed

    • Google Page Speed Insights


  • Conversion Rate Optimization
    • A/B Testing

    • CRO Tools

    • CTR Optimization

    • Bounce Rate Reduction



"Great products, even better teacher. If you are looking for higher level SEO tips and tactics, Chase is your guy. Nothing less of an SEO expert, Chase has the deepest understanding for SEO, especially in the local SEO space."

Jack Lombardi


"Chase was able to help me take my my clients to that next level of SEO, getting them bumped up higher than their competition on google using his techniques was pretty cool to watch." 

Andy Doucet


"Chase is like a walking arsenal of SEO knowledge that far out weighs his years. From building leads to onsite SEO chase really knows his stuff. His courses are a real testament to this guys endless talents. And countless hours of live streams on youtube. 5 star+ keep up the good work Chase!"

Malcom Tonge




Where can I access the course?

Each course is hosted in a private Facebook group, the link and access will be provided once you have purchased the course.

When do the classes start?

All of the classes for this course are currently in session and available on-demand with all lesson content available, so you can sign up at any time and learn at your own pace.

How long are the courses?

Each courses varies depending on the topic and content being covered, you can expect anywhere between 30 minutes to 2 hours of in-depth training per lesson.

Can I download the videos for the courses?

At this time you can not.